Our team can target new audiences through our extended network called BMG+. We will strategize based on customer needs. We target who, when and where your customers are online, and can target over 30,000+ websites globally. By combining propriety and third-party data sources, we deliver your message where your brand your target audience intersect. BMG+ includes:
- Programmatic advertising
- Categorical
- Geographical
- Behavioral
- Domain
- Retargeting
- Mobile
- Audio
- Video
- Connected TV
- Paid social boosts
- Native advertising
- Programmatic advertising
- Categorical
- Category targeting places display ads on sites that are categorically relevant to your industry and customers’ interests. Examples include entertainment, technology, health and travel.
- Geographical
- Age, gender and income are the foundation of online advertising. Refine your approach using demographic targeting that places online banner advertising on sites your targets visit most often. Then customize geographically by country, state, city, DMA, ZIP code or congressional district.
- Behavioral
- Select prospects based on what they actually do online. This technique delivers display ads to audiences who are actively seeking your offerings or have a history of visiting websites of a similar content or topic to your product or service.
- Domain
- You can incorporate a custom domain targeting component. Through RTB exchange advertising, we have the ability to reach domains through custom domain targeting. Your ads can be delivered through one purchase across thousands of websites.
- Retargeting
- Search word retargeting can be used to retarget someone to your business by following the words they use in searches for information. If they search for a select group of keyword phrases the system will deliver an ad to them based on the correlation.
- Online site retargeting is the practice of sending ads to people who have already visited your site, but you wish to keep them in your family of consumers receiving information from your business. One of the most cost effective and can be one of the best strategies to use to convert site abandoner’s or lost prospects. In order to drive prospects to convert, we need to reach them at multiple touch-points throughout the decision making process so we recommend using Retargeting do so.
- Mobile
- Extend your reach. Reach your target audience, regardless what device they are on by incorporating a mobile advertising strategy. Target users by behavior and content.
- Audio
- Reach streamed audio content including Spotify, Sound Cloud, ESPN and popular podcast. Great for targeting on-the-go consumers! While text can be somewhat clinical, and today’s stock images are likely to leave your customers feeling underwhelmed, music and sound connect with people on a deeper, emotional level. The more your branded sound is played, the more familiar it will become, making it easier for your clients to pick you out of a crowd. Target on-the-go consumers with non-visual messages effectively reaching mobile, desktop and vehicles without sacrificing engagement.
- Video
- Increase engagement through high impact video advertising. Reach your target audience through in-banner video advertising or leverage our PreRoll video capabilities, which has grown into one most effective video advertising strategies.
- Connected TV
- Target any kind of home entertainment device, from a smart TV to a Roku, PlayStation or Xbox, that connects to the internet. Unlike your standard TV, these next-generation entertainment devices offer a new way for customers to consume information, through things like streaming services and on-demand content.
- Connected TV (CTV): Any type of TV screen that can stream digital video, whether through a built-in Smart TV platform, dedicated streaming device, or game console.
- Over-the-Top (OTT) content accessed through the internet, without going through a cable or satellite set-top box. This is not exclusive to TV, but also includes TV content delivered to desktop web, mobile web, and mobile app formats. Watching Netflix or Hulu on a laptop browser is considered OTT.
- Target any kind of home entertainment device, from a smart TV to a Roku, PlayStation or Xbox, that connects to the internet. Unlike your standard TV, these next-generation entertainment devices offer a new way for customers to consume information, through things like streaming services and on-demand content.
- Categorical
- Paid social boosts
- BMG has a large footprint on the industries for which we produce news and informational content. Part of this is our social media presence. Using our tools we can share client social boosts to help promote your message to a wider audience.
- Native advertising
- Often called advertorials, branded journalism, partner content or sponsored content, there are opportunities for client content relevant to our consumers interests to be part of our platforms. These native advertising opportunities look and feel like like the media they are a part of, but are branded as client sponsored conent.